TxODDS Scores to power gameplAI’s new automated pricing product
TxODDS, the global leader in ultra-low-latency sports data and pricing, today announces that TxODDS Scores data will power gameplAI’s newly launched automated pricing and modelling product for the US college basketball market.
This partnership combines TxODDS’s proven, high-accuracy scores data with gameplAI’s advanced AI technology to deliver the most innovative new offerings in the college sports betting landscape.
With US college sports experiencing rapid growth in demand, operators are increasingly seeking deeper markets, richer player-centric pricing and real-time responsiveness. gameplAI’s new product is built specifically to meet those needs — and TxODDS Scores provides the essential fuel for intelligent automation, modelling accuracy and high-speed market creation.
Key Highlights of the Partnership –
- TxODDS Scores will be the core data engine behind gameplAI’s automated pricing and modelling solution for US college basketball.
- The granular, accurate and low-latency nature of TxODDS Scores enables high-frequency modelling, player-prop automation and dynamic micro-market generation across key college sports.
- The collaboration supports the launch of the most advanced college-sports-focused automated betting products to enter the US market.
- By pairing TxODDS’s trusted data with gameplAI’s cutting-edge automation, the partnership will help operators deliver more innovative, engaging and responsive markets to bettors.
Thomas McGrath, Chief Revenue Officer with TxODDS commented today: “We’re excited to see TxODDS Scores powering gameplAI’s breakthrough product for US college sports.’’
“College sports is one of the most dynamic and fast-growing categories in the US, and our best-in-class data is perfectly suited to support the modelling precision and automation gameplAI is bringing to market.”
Donal Barron, Chairman of gameplAI, added: “TxODDS Scores gives us the reliability, speed and data granularity we require to develop a suite of sports betting products for college sports, commensurate in quality with those available for professional U.S. sports. This partnership enables us to offer operators a powerful automated solution, at a time when popularity of betting on college sports betting is accelerating rapidly.”
About TxODDS
TxODDS is the world’s leading provider of real-time sports odds and data. Known for its ultra-low latency and uncompromising data quality, TxODDS powers operators globally with accurate, reliable and scalable information. 24/7, 365 days of the year.
About gameplAI
gameplAI builds advanced automated sports pricing and trading systems, specialising in high-frequency modelling, player-prop automation and micro-market creation. Designed by quantitative experts, gameplAI’s technology helps operators deliver fast, intelligent and differentiated betting products.