Benefit from over two decades of historical sports betting data

Use the power of TX Labs to analyse where you sit in the market and improve your competitiveness. 

Let the TX Labs analytics suite, equipped with big data API and market intelligence search functionality, benefit your business and enhance your analytical capabilities. 

Whatever your requirement our historical odds database can be tailored to find you the solution. If it’s Machine learning models. Quantitative price analysis, back testing existing models, reverse engineering bookmaker’s prices or simply benchmarking your competitiveness against your competitors. TX Labs has everything you need. 

Turning Analytics into Action

Leverage historical odds to craft a winning strategy that controls market exposure and mitigates risk effectively

Sports Tiering

Historical odds data will enable the categorisation of sports by competition and league by tiering based on historical overrounds. Creating insights into market trends, reoccurring patterns and allowing you to adjust your tiering when required. 

Market Limits

Market limit evaluation based on tiering, overrounds and market performance can determine market limits by tier/competition/market for optimal risk management. 

Lay to Lose Limits

Leverage historical odds data to analysis customer staking patterns and staking behaviour enabling you to determine appropriate lay to lose limits by customer segmentation and tier and market type.  

Pricing Strategy Optimisation

  • By analysing historical odds data, bookmakers can gain crucial insights into the behaviour of odds movements before and during the game, this allows them to refine their pricing strategy to maximise profitability and increase customer engagement. 
  • Regional pricing analysis enables you to optimize your pricing strategies for specific regions/countries. Factoring in considerations such as sports popularity by country coverage and your competitors pricing strategy  
  • Analysis historical data by markets comparing actual performance against expected performance to evaluate your pricing strategy and overround per market to optimize efficiency.  

Further information

  • Obtain odds and fixtures data as desired through a dedicated API 
  • Consume mass/bespoke historical data sets. 
  • Obtain future fixtures/races around the world with official start times. 
  • Facilitate mappings between different sources through retrieval of full lists of sports, countries, competitions and participants. 
  • Customise /configure your API requests as and when required. 
  • Retrieve detailed overround insights and understand market evolutions, uptime, time to market and pricing across sports competitions, fixtures and markets. 
  • Run detailed queries ad-hoc via UI, or as part of an API 
  • Schedule reports, and or generate instantly as required. 
  • Investigate which fixtures or competitions /countries other bookmakers are offering. 
  • Visual data sets 
  • Over 880,000 pre-game and 620,000 in running matches including final score data. 
  • Timestamped pre-game odds from 1999/2000 season onwards. 
  • Over 25 sports pre-game 
  • Tick by tick in-running data since December 2006 
  • Access to the whole history of sports betting odds from industry stalwarts since they first appeared online, as well as hundreds of others that no longer exist.