Thomas McGrath

With the number of users in the sports betting market expected to reach 181.9 million by 2028, it’s fair to say that technology has helped the industry grow. Let’s take a look at what data analytics involves, how it affects sports betting and how you can make that part of your business plan.

It’s a competitive market out there, which is why sports betting marketing plays such an important role in your success. While a few ads can get some attention, a marketing strategy with several elements is more likely to maximise your ROI.

Read on to find out how accurate and well-displayed data combined with helpful content can expand your customer base. Plus, get some tips on how to retain existing customers and impress users who haven’t made up their minds just yet.

American football is a popular sport on both sides of the pond. While college football draws some attention, when it comes to betting on American

Running a sportsbook is becoming increasingly complex. In this article we break down the key factors in helping you make a decision on a provider.

There is more than meets the eye when it comes to sports betting as there are different types of bets and how their odds work. Read to find out more.

Scale is essential for online sports betting operators to succeed – this is achieved by offering consumers fast, accurate and reliable sports betting data. Thomas McGrath explains more.

Thomas McGrath, Chief Commercial Officer at TXODDS , explains the role data plays in helping bookmakers format their offers.