With the number of users in the sports betting market expected to reach 181.9 million by 2028, it’s fair to say that technology has helped the industry grow. Let's take a look at what data analytics involves, how it affects sports betting and how you can make that part of your business plan.

It’s a competitive market out there, which is why sports betting marketing plays such an important role in your success. While a few ads can get some attention, a marketing strategy with several elements is more likely to maximise your ROI. Read on to find out how accurate and well-displayed data combined with helpful content can expand your customer base. Plus, get some tips on how to retain existing customers and impress users who haven’t made up their minds just yet.